Traction is a strategic simulation game. Students develop their startup company in both pre and post revenue stages. Focusing on the team, funding, product development, business models, internal processes. This simulation combines academic concepts and practical experience. Professors discuss the concepts with the class and the players can see how the concepts integrate within the simulation.
The legal structure consists of intellectual property and concepts such as corporate goverance and employee agreements.
Three business models are available and increase the revenue stream possibilities of the company.
Players must consider their supply chain, niche and global marketing.
Players development a generic hardware/software product and can chose a low cost approach or a higher quality approach each having implications.
Players have a variety of funding mechanisms and see the implications of choices on funding success.
Players can decide whether to align their company with the market or not.
All the simulations have web based user interfaces for professors and students.
The games come complete with a composite game score and downloadable grade file.
Instruction manuals for students and professors are available. Professors also have access to powerpoints on the game and the concepts within the game.
"Traction simulation game allowed us to get inside an entrepreneur project by managing all kinds of areas needed to launch a startup. Decision making was at the center of this simulation. Which choices were we willing to choose in an evolving environment? What kinds of opportunities or risks are involved in those choices? This was pretty interesting to have this wide range of choices because we could really personalize every aspect of the game and try to make our own strategy."